SIMO Research: Where Excellence Enables the Proliferation of Engineering Expertise

The case "SIMO Research" documents the journey of an engineer-entrepreneur who created an enterprise providing safety, quality and consultancy solutions to some of the most prominent cryogenic industry and the oil and gas sector. The case also mentions roadblocks faced, business strategies and tactical interventions made, thus providing with insight as to how a budding entrepreneur may succeed in any kind of market. The researchers attempt a recommendation, to continue business excellence, guided by Porter's Five Forces Model.